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Reading: You Can Now File Complaints About Misleading Ads via WhatsApp
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weareliferuiner > TECH > APP > You Can Now File Complaints About Misleading Ads via WhatsApp
APP

You Can Now File Complaints About Misleading Ads via WhatsApp

sristy
Last updated: 2016/03/17 at 1:52 PM
By sristy 2 Min Read
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You Can Now File Complaints About Misleading Ads via WhatsApp

Consumers can now file complaints against misleading commercials by companies to advertising watchdog ASCI through mobile messaging app WhatsApp.

Consumers can now WhatsApp the objectionable advertisement to +91 77-100-12345, from where the Advertising Standards Council of India (ASCI) would lodge ‘suo moto’ complaints using this number.

Consumers can send pictures of print ads, hoardings, packaging or screen shots of websites, Links of YouTube videos etc and a ASCI team would be scrutinising these complaints and take it further if found valid, ASCI said a statement.

“ASCI is empowering consumers by making it more accessible. Today almost every person with a smartphone is using messaging services such as WhatsApp. Technology makes it possible for them to flag false, misleading or offensive ads instantaneously and anytime anywhere while on the go,” ASCI Chairman Benoy Roychowdhury said.

WhatsApp will serve as only the first touch point for consumers to reach ASCI with their main objections and images of the objectionable advertisement.

Last year, it had launched a mobile app to connect with the consumers and curb misleading advertisements.

Download the Gadgets 360 app for Android and iOS to stay up to date with the latest tech news, product reviews, and exclusive deals on the popular mobiles.

Tags: Apps, ASCI, India, WhatsApp
[“source-Gadgets”]
TAGGED: about, Ads, Can, Complaints, File, Misleading, Now, via, WhatsApp, you
sristy March 17, 2016
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