Transportation app Ola on Wednesday said it has multiplied its ‘Micro’ carrier to forty eight new towns, taking the presence of its low-value AC cab carrier to seventy five cities in all, making the category “largerthan the closest competitor as an entire“.
released about months in the past, Ola has scaled up its ‘Micro’ offering to 75 towns, from 7 to begin with
The towns introduced now consist of Patna, Aligarh, Amravati, Guntur, Jhansi, Mathura, Rourkela, Thanjavur, Ujjain, Hubli, Rajahmundry, Rajkot and Siliguri, among others.
“in just under 7 weeks of its launch, Ola Micro by myself as a class is larger than our nearest competitor as an entire,” Ola chief advertising Officer and Head of categories Raghuvesh Sarup advised PTI.
He based totally his declare at the quantity of daily rides with just Ola Micro as in opposition to its US-based rival Uber.
when contacted, an Uber spokesperson stated: “we are excited to peer the increase and momentum we’vepicked over the previous few months, turning into the most famous journey-hailing app in India. it’s allviable due to the product and era that gives better cost to our riders and drivers using our platform.”
She introduced: “Our focus remains firm on growing deeper into the towns we function in and buildingan unequalled, regular nice enjoy that Uber is understood for, both in India and round the world.”
Sarup said Micro has visible speedy popularity and reputation, “compelling us to take it to over seventy five towns within a short span of time”.
“Like we had anticipated a month ago, Ola Micro has taken the lead as the fastest developing categoryon our platform,” he delivered.
earlier this month, Uber had announced slashing fares of its UberGo service by up to 22 percent in 10 non-metro cities, inclusive of Pune and Ahmedabad, to push back competition from Ola.
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Tags: Apps, India, Ola, Ola Cabs, Ola Micro, Uber
