HAVE WE BEEN SLEEPING ON ITALIAN BEAUTY? MEET THE BRANDS YOU NEED TO KNOW

Much ado has been made about ‘French girl’ beauty in recent years.
From their wispy fringes to their penchant for minimalism, it would seem that all things Francophile have long dominated global beauty trends… until now. Prepare for the resurgence of all things Italiano.
And while Italy isn’t a great distance from France (and the two together present a rather delightful pairing for a European escapade… Amalfi Coast and Côte d’Azur, anyone?), their beauty preferences couldn’t be further apart.
Where France favours the restrained and refined, the homeland of Sophia Loren and Monica Bellucci celebrates smouldering decadence and unapologetic boldness, much like the country’s beloved espresso di giorno.
Image via @eleanoracarisi
In what might be the only shared commonality with their Francesesisters, Italian women also prefer to do their beauty shopping from their local farmacia or ‘pharmacy’.
Luckily for them, the country boasts several popular skincare brands with apothecary roots, many of which date back to early 1900s and older, and continue to garner international acclaim.
Thinking of giving your skincare a European holiday? Read on for all the Italian beauty brands you need to know about.
Main image via @biancabalti