Lifestyle Dazzles Bhubaneswar with ‘Lifestyle Raja Style Fest’

Bhubaneswar: Lifestyle, India’s leading fashion destination for the latest trends, is set to bring out the fashionable best of Bhubaneswar with the launch of ‘Lifestyle Raja Style Fest’ – the city’s biggest fashion show showcasing the passion and style sensibilities of the fashionable youthin the city. ‘Lifestyle Raja Style Fest’ was launched by popular Ollywood actress Elina Samantray, who unveiled the dazzling crown which will be worn by “Miss Raja 2019”, the winner of the style fest.

Taking the fashion quotient of Bhubaneswar to the next level, ‘Lifestyle Raja Style Fest’ invites participation from the all the fashionistas in the city. Culminating in a grand finale at Bhubaneswar’s most fashionable destination, the ramp walk will showcase the new collection from Lifestyle and all the latest trends of the season.Apart from this, the ‘Lifestyle Raja Style Fest’ will also recognise the most fashionable couple of the city.

On the launch of the event, Mr. Srinivas Rao – Senior Vice President, Marketing, Lifestyle said, “We are extremely happy to launch the ‘Lifestyle Raja Style Fest’ here in Bhubaneshwar. Bhubaneshwar represents a cosmopolitan lifestyle with discerning consumers and Lifestyle, as a leading fashion destination, ensures that we provide them with a unique experience. With ‘Lifestyle Raja Style Fest’ we continue to reach out and connect with the youth of the city, providing them a platform to showcase their talent.”

Speaking on the occasion, Elina Samantraysaid, “I am excited to be here today, launching the ‘Lifestyle Raja Style Fest’ in a city that is so close to my heart. Lifestyle offers a unique shopping experience with an array of popular fashion brands and all the latest trends; it is truly the city’s & my favorite shopping destination. With this being such a great platform for the budding fashionistas to showcase their talent, I am sure that ‘Lifestyle Raja Style Fest’ will be a resounding success.”

Lifestyle seamlessly brings to life trends across all touch points of every consumers’ fashion journey – including online, mobile, in-store, and social media. This season, the brand continues to thrill its consumerswith the best of brands& global runway trends.

Lifestyle is now also available online through where customers can shop from the convenience of their home. With features like Click & Collect and Return to Store, Lifestyle offers a true omni-channel experience to its customers. Introduced to facilitate better service and provide its customers with simpler and faster shopping experience.