If you don’t think much can change in the beauty space over the course of a decade, consider this: 10 years ago, the billion-dollar Kylie Cosmetics empire didn’t exist (Jenner was 12), blowdry salon Drybar had only one location (its salons are now in nearly 30 states), and now-common beauty terms like microblading and K-beauty were all but unheard of. We’ve been introduced to some of the most indelible aspects of our everyday beauty lives in just the last few trips around the sun — things we can’t imagine scrolling through our Instagram feeds without seeing over and over (and over).
We’re taking a look back at the biggest beauty trends of the last decade, some of which were revivals and reimaginings of past trends, and many of which are still going strong as we enter a new decade. As you reminisce about the smoky eye shadow palettes you hit pan on and the all the years you wasted without pink hair, try to imagine what the next 10 years will bring. We’re already seeing the potentially biggest trends emerging, like magnetic false lashes, blunt bobs, and the triumphant return of the French manicure — and you can be sure, in 2029, we’ll be here (or as a three-dimensional hologram in the middle of your living room) looking back on exactly which ones made the most significant impact.
But for now, break out your favorite contour palette, line up your umpteen-step Korean skin-care regimen, and take a trip down Recent Memory Lane.