A Prospect-Centric Approach To Revenue Generation Drives Results I was talking to a CEO of a software company a few weeks ago and he said to me, “I think we’re just going to hire five […]
The native Facebook analytics dashboard shut down this year but that does not mean Facebook metrics are any less important to marketers. Facebook has a lot to offer in terms of marketing but getting the […]
Do these really need to be advertised to a particular gender? (Picture: Getty) Yet again, a company has run into trouble by attempting to create a product specifically for women. Hot on the heels of […]
With each new year, marketers continue to say that mobile marketing is going to be huge. Has the time already come, or are there more developments in mobile marketing and technology yet to be seen? […]
If you sell directly to U.S. customers or provide marketing services to clients who do, pay attention. A recent report says a growing mobile market is already generating billions in U.S. sales. And businesses are also […]
There’s so many ways to develop a brand, and so much advice on how to do it. It can be hard to distill the enormous amount of information available to small businesses who need help […]
There was big news from Google and GoDaddy this week. And those are just two of the news items with implications for small businesses recently. The Small Business Trends editorial team brings you some of the […]
Editor’s Note: This is another installment of live coverage from the Affiliate Management Days conference. This is the 6th article in the series and this one covers marketing for mobile apps. These articles are on topics […]
With each new year, marketers continue to say that mobile marketing is going to be huge. Has the time already come, or are there more developments in mobile marketing and technology yet to be seen? […]
1. Mobile devices have a smaller screen. This is painfully obvious, but have you designed for it? Mobile screens are changing e-mail messaging structures. I read an Infusionsoft report that highlighted this and implored customers […]