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marketing

What Is Click To Close? Why Digital Marketing And Sales Needs To Know

December 16, 2021December 16, 2021 Loknath Das NEWS

A Prospect-Centric Approach To Revenue Generation Drives Results I was talking to a CEO of a software company a few weeks ago and he said to me, “I think we’re just going to hire five […]

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10 Common Facebook Analytics and Marketing Mistakes To Avoid

December 13, 2021December 13, 2021 Loknath Das NEWS

The native Facebook analytics dashboard shut down this year but that does not mean Facebook metrics are any less important to marketers. Facebook has a lot to offer in terms of marketing but getting the […]

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Food and drink isn’t gendered – so can companies please stop marketing it as if it is?

March 9, 2018 Loknath Das FOOD & DRINK

Do these really need to be advertised to a particular gender? (Picture: Getty) Yet again, a company has run into trouble by attempting to create a product specifically for women. Hot on the heels of […]

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The Future of Mobile Marketing: Smartphones and Augmented Reality

February 16, 2017 sristy SMARTPHONE

With each new year, marketers continue to say that mobile marketing is going to be huge. Has the time already come, or are there more developments in mobile marketing and technology yet to be seen? […]

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Mobile Marketing Will Generate $400 Billion in Sales by 2015

February 16, 2017 sristy GADGETS

If you sell directly to U.S. customers or provide marketing services to clients who do, pay attention. A recent report says a growing mobile market is already generating billions in U.S. sales. And businesses are also […]

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4 Powerful Marketing Tips for Your Small Business

February 7, 2017 sristy NEWS

There’s so many ways to develop a brand, and so much advice on how to do it. It can be hard to distill the enormous amount of information available to small businesses who need help […]

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Keywords Change for AdWords, GoDaddy Acquires Email Marketing Firm

January 26, 2017 sristy TECH

There was big news from Google and GoDaddy this week. And those are just two of the news items with implications for small businesses recently. The Small Business Trends editorial team brings you some of the […]

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Marketing for Mobile Apps #AMDays

January 20, 2017 sristy APP

Editor’s Note: This is another installment of live coverage from the Affiliate Management Days conference.  This is the 6th article in the series and this one covers marketing for mobile apps.  These articles are on topics […]

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The Future of Mobile Marketing: Smartphones and Augmented Reality

January 20, 2017 sristy GADGETS

With each new year, marketers continue to say that mobile marketing is going to be huge. Has the time already come, or are there more developments in mobile marketing and technology yet to be seen? […]

Read more

4 Ways Mobile Devices Impact Your Business and Marketing

January 20, 2017 sristy SMARTPHONE

1.  Mobile devices have a smaller screen. This is painfully obvious, but have you designed for it? Mobile screens are changing e-mail messaging structures. I read an Infusionsoft report that highlighted this and implored customers […]

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