Sephora’s Epic 21 Days of Beauty Sale Is Finally Here

a silhouetted image of the Urban Decay All Nighter setting powder on a watercolor background

No shade to other months, but September is really working its way up to our favorite. The air is getting crisp, favorite sweaters are about to finally get some airtime, and, best of all, there are more sales than you can shake a stick at. Case in point: Sephora’s 21 Days of Beauty, which offers up pretty serious daily deals on the beauty retailer’s most coveted products.

The promotion started on September 1 and runs through September 21, during which time Sephora will choose a handful of products to discount every day, offering jaw-dropping sales of up to 50 percent off, online and in stores. But remember, the sales last just 24 hours, so if you spot something you like, you’ll need to swoop. Also worth noting? You’re limited to two of the same product per customer, just to keep things fair, and Sephora will not release a preview of the deals, so you’ll need to check back daily to see what’s on offer. Talk about keeping you on your toes…

A range of uncapped Perricone MD skincare products on a tan background
Courtesy of brand

But that small amount of work is worth it for these savings. Far from discounting out-of-season products, Sephora’s 21 Days of Beauty highlights the retailer’s best and brightest. Last week, for example, seven much-loved formulas from Perricone MD’s High Potency Classics line had their prices slashed in half, including a hyaluronic acid-spiked moisturizer, a firming eye serum and a gentle gel cleanser suitable for even the most sensitive skin.

Lancme Monsieur Big Mascara
Courtesy of brand

Things didn’t stop there: The crown jewel of last week’s array of discounts was Lancôme’s Monsieur Big Mascara, a 2017 winner in Best of Beauty Award for its dramatic volumizing and curling formula.

And that was just for one day! Make sure you tune in all month to see what’s up for grabs in stores and at Remember, the fun stops on September 21, so try to make the most of it until then.