Diddy’s daughters are joining the family business.
Rap and fashion mogul Sean (Diddy) Combs introduced a new affordable clothing line for young girls on Monday — and it’s completely inspired by his three daughters Jessie, D’Lila and Chance.
The “I’ll Be Missing You” rapper says he’ll work alongside the three girls on the new clothing line — which serves as the first-ever girls collection in his popular Sean John clothing brand’s history.
“I am beyond thrilled to work with my girls on this new endeavor and I look forward in watching them grow with this project,” Diddy said in a statement. “They are young dreamers and will serve as an inspiration to girls everywhere.”
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The new Sean John Girls collection, which is slated to arrive in Macy’s department stores and online later this month, will feature a wide variety of vibrant shirts, shorts, dresses and jackets, ranging from $35 to $100.
Pieces in the upcoming line include rocker moto jackets, pastel skirts and lively colored dresses. The young girls’ apparel will be offered in sizes 7-16.
Diddy launched his clothing brand in 1998 and first ventured into the male children market in 2000. His company’s president, Jeff Tweedy, says the brand is ready to offer high-quality options for girls now, too.
“Jessie, D’Lila and Chance are fashionistas in their own right and creatively, the girls will be integrated into the brand creative as they embark on this venture as hip and stylish young entrepreneurs,” he said in a statement.