When William Shakespeare had said ‘What’s in a name’, we somehow feel it was meant for our favourite Jalebi too. Irrespective of the ingredients, the magic lies in the universal flavour that the sweet orange dish has with names like ‘jilbi’, ‘zelapi’, ‘jilipi’, ‘jilapir’, ‘jahangiri’, and ‘pak’, in West Asia. Generally made with all purpose flour in India, it is also made with rice flour, wheat flour, semolina and besan in certain parts of the world.