Fitness today often finds itself in a tug-of-war between substance and spectacle. While glossy routines and dramatic transformations dominate feeds, the quieter, consistent efforts that truly define progress often get overshadowed.
The rise of social media has made fitness as much about aesthetics as about well-being. Trends shift overnight, and with them come a flood of fads that promise quick fixes but rarely deliver lasting results.
At its heart, however, fitness has always been simple. Movement, rest, and nourishment remain timeless building blocks. What changes is not the science but how it is presented, packaged, and sold. In this cluttered space, conversations around authenticity are becoming more important. People are beginning to ask: What does sustainable wellness look like, and how can one cut through the noise to find it?
The pursuit of clarity is no longer restricted to professionals or athletes. To better understand this, India Today spoke with the founder of Sohrab Khushrushahi, Founder, The Func Lab, and SOHFIT, about his journey, philosophy, and what it really means to bring honesty back into fitness and wellness.
Every day, people are also looking for practical guidance and an approach that focuses on long-term health. Khushrushahi’s journey has been driven by a desire to simplify fitness and restore honesty in training and nutrition discussions, from building his platform to launching new wellness ventures. At the heart of his approach lies a refusal to follow fads and a strong belief in transparency.
Khushrushahi, the founder of The Func Lab and SOHFIT, recalls how he didn’t plan his transition from law to fitness. Fitness was his escape, his release, and over time, it grew into something he wanted to dedicate his life to. “Movement made me feel more alive than any meeting room ever did,” he says, describing how his passion eventually transformed into a professional calling.
Early on, the challenge was convincing people of his training philosophy. Now, the challenge is to break through a crowded wellness industry. For him, building trust takes time, especially when so much of the market is built on hype rather than honesty.
WHAT AUTHENTIC FITNESS MEANS
In a world dominated by Instagram Reels and fitness trends, Khushrushahi is clear about his definition of authenticity. “Fitness is no nonsense no fluff. You don’t do it for the gram. You put in the work behind closed doors where no one but your coach is watching, and you grind,” he says. He doesn’t care about fancy routines; rather, he cares about doing the basic things well and repeatedly.
Khushrushahi insists that the fundamentals will never change, despite having worked with celebrities and athletes. “The core principles are the same: movement, recovery, nutrition, consistency. The difference is the goal. Athletes are focused on performance, celebrities often on roles, but the building blocks remain the same.”
DISCUSSING FACTS ABOUT NUTRITION
The lack of transparency in the nutrition industry is one of his most compelling observations. Labels often hide ingredients that don’t serve the body or are included for margins rather than function. He believes that myths like “more protein equals more muscle” and “carbs are bad” have caused more harm than good. His advice is simple: no supplement can replace real food, and there are no shortcuts to consistency, sleep, and recovery.
Looking ahead, Khushrushahi hopes to build a space that people associate with honesty and results. His focus remains on creating fitness and nutrition solutions that are clean, functional, and sustainable, without gimmicks or jargon. His goal is to clarify the market and remind people that true wellness comes from doing the fundamentals right.
