The creators of “irritated Birds” hope movie theater audiences don’t get their feathers ruffled if a fewfilmgoers pluck out their cellular devices at the quit of “The angry Birds film” and factor them at thescreen.
Rovio entertainment is losing a code inside the credits of the imminent animated movie stimulated viathe cell gaming sensation as a way to hatch an distinct stage for a brand new pinball-inspired sportcalled “indignant Birds motion!”
The cutting-edge entry in Rovio’s ever-increasing “angry Birds” empire is populated by characters and locales from “The angry Birds film,” which features Jason Sudeikis, Josh Gad and Danny McBride as a trio of the collection‘ feathered protagonists.
“it’s honestly approximately persevering with the story,” stated Miika Tams, vp of video games at Espoo, Finland-primarily based studio Rovio. “all and sundry is typically distracted after looking a movie, but wewanted audiences to be distracted by looking to go returned into the sport.”
A stage set on Piggy Island, home to the irritated Birds’ snout-faced adversaries, can only be unlocked ifgamers pluck out their mobile devices and zap a code displayed throughout the film‘s credits whilst it debuts may additionally 20.
“This takes location after the movie is over, so it might not disturb the actual film-going experience,”stated Mikael Hed, executive chairman at Rovio Animation Studios. “while we have been developing with the idea, we notion approximately some thing like this happening at some point of the film, but wedecided that might be absolutely disrupting.”
notwithstanding the flap earlier this month over AMC toying with the notion of texting-friendly theaters, Hed stated exhibitors have not squawked approximately moviegoers protecting cell devices as much asscreens.
“We have not had any pushback from all of us,” noted Hed.
other so-known as “birdcodes” may also be available on “indignant Birds” products and advertisingsubstances. when scanned, the pix will unencumber diverse strength-ups, mini-games, animated clips and augmented fact content in “irritated Birds motion!” Hed stated that there are more than 24 codes.
“irritated Birds motion!” is scheduled to launch this week for Android and Apple gadgets. The authentic“angry Birds” game took flight in 2009 and has been downloaded extra than 2.8 billion times.
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Tags: irritated Birds, irritated Birds movement, Apps, Gaming, home leisure, Rovio
