When the novelist Mira Jacob’s son was 6, he started asking her a lot of questions about race and identity. It started with Michael Jackson: Was he brown or black or white, and what did […]
The Pokémon Go gaming app has reinvigorated augmented reality as a means to combine virality with engagement, and brands are catching on. Within a week of its release on 6 July, Pokémon Go had become the most […]
HIGHLIGHTS Disney’s Magic Bench brings augmented and mixed realities together Magic Bench shows people their mirrored images on a large screen It allows people to interact with one another in a group collecetively Have you […]
Semiconductor maker Advanced Micro Devices Inc. is betting that a purchase of a Texas-based chipmaker will help drive the adoption of more portable virtual reality headsets. Advanced Micro Devices announced its purchase of Nitero Inc. for an […]
HIGHLIGHTS Apple unveiled its augmented reality toolkit called ARKit in May The next iPhone is expected to come with AR sensors on the rear Google has its own AR software system under Project Tango Later […]
HIGHLIGHTS Microsoft earlier said it will ship development kits in March The new VR controllers will not work with HoloLens The new controllers don’t require any external sensors In March this year, Microsoft announced that […]
With each new year, marketers continue to say that mobile marketing is going to be huge. Has the time already come, or are there more developments in mobile marketing and technology yet to be seen? […]
The 360-degree video capture market is relatively new, but many see the technology as a stepping stone for virtual reality (VR) content. A truly immersive VR experience requires cameras that are capable of capturing everything […]
At the company’s TechWord event in San Francisco recently, the new Lenovo Phab 2 Pro was unveiled. Along with a boatload of other high-tech features, the phablet also brings affordable augmented reality within reach of […]
With each new year, marketers continue to say that mobile marketing is going to be huge. Has the time already come, or are there more developments in mobile marketing and technology yet to be seen? […]