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reality

Illustrating the Messy Reality of Life as an Interracial Family

April 14, 2019 Loknath Das FAMILY

When the novelist Mira Jacob’s son was 6, he started asking her a lot of questions about race and identity. It started with Michael Jackson: Was he brown or black or white, and what did […]

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Beauty’s Augmented Reality Revolution: What’s Real, What’s Hype, What’s Next

January 5, 2018 Loknath Das BEAUTY

The Pokémon Go gaming app has reinvigorated augmented reality as a means to combine virality with engagement, and brands are catching on. Within a week of its release on 6 July, Pokémon Go had become the most […]

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Disney Research Makes Augmented Reality a Group Experience

July 31, 2017 Loknath Das NEWS

HIGHLIGHTS Disney’s Magic Bench brings augmented and mixed realities together Magic Bench shows people their mirrored images on a large screen It allows people to interact with one another in a group collecetively Have you […]

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AMD Betting on Extra-Fast Wi-Fi to Open Up Virtual Reality

July 22, 2017 Loknath Das NEWS

Semiconductor maker Advanced Micro Devices Inc. is betting that a purchase of a Texas-based chipmaker will help drive the adoption of more portable virtual reality headsets. Advanced Micro Devices announced its purchase of Nitero Inc. for an […]

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Apple’s Billion Devices Give Augmented Reality Edge Over Google

July 22, 2017 Loknath Das SMARTPHONE

HIGHLIGHTS Apple unveiled its augmented reality toolkit called ARKit in May The next iPhone is expected to come with AR sensors on the rear Google has its own AR software system under Project Tango Later […]

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Windows Mixed Reality Development Kits Now Available for Pre-Orders; Microsoft Unveils Motion Controllers

June 14, 2017 Loknath Das PRODUCTIVITY

HIGHLIGHTS Microsoft earlier said it will ship development kits in March The new VR controllers will not work with HoloLens The new controllers don’t require any external sensors In March this year, Microsoft announced that […]

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The Future of Mobile Marketing: Smartphones and Augmented Reality

February 16, 2017 sristy SMARTPHONE

With each new year, marketers continue to say that mobile marketing is going to be huge. Has the time already come, or are there more developments in mobile marketing and technology yet to be seen? […]

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Samsung Gear 360 – A “Virtual Reality” Camera in the Palm of Your Hand

January 27, 2017 sristy NEWS

The 360-degree video capture market is relatively new, but many see the technology as a stepping stone for virtual reality (VR) content. A truly immersive VR experience requires cameras that are capable of capturing everything […]

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Lenovo Phab 2 Pro Brings Mobile Augmented Reality to Small Businesses

January 20, 2017 sristy SMARTPHONE

At the company’s TechWord event in San Francisco recently, the new Lenovo Phab 2 Pro was unveiled. Along with a boatload of other high-tech features, the phablet also brings affordable augmented reality within reach of […]

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The Future of Mobile Marketing: Smartphones and Augmented Reality

January 20, 2017 sristy GADGETS

With each new year, marketers continue to say that mobile marketing is going to be huge. Has the time already come, or are there more developments in mobile marketing and technology yet to be seen? […]

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