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Influencer

SpongeBob SquarePants Is The Newest Beauty Influencer

June 14, 2019 Loknath Das BEAUTY

When you think about beauty influencers, you probably don’t think of SpongeBob SquarePants. This won’t be the case for much longer, however, as the cartoon character has an exclusive line of direct-to-consumer beauty products rolling […]

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Starbucks Demonstrates Influencer Marketing with YouTube Star Coffee Taste Test

October 24, 2016 sristy MONEY

As social media continues to infiltrate virtually every aspect of daily life, global brands are bending over backwards to gain easy publicity by converting the web’s biggest influencers into de facto representatives — and no […]

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