Paytm Checkin is a new travel app powered by AI that lets users organize bookings for flights, trains, buses, and metro networks.
How does the new Paytm travel app use AI to enhance bookings?
Through a conversational user interface, the app’s in-app artificial intelligence (AI) assistant lets users browse and book travel. The assistant can also recommend destinations and curate personalised itineraries based on user preferences.
The company claims that Paytm Checkin makes use of AI to provide users with individualized results based on their previous choices and travel patterns. These features are currently in the beta stage.
“We believe AI will change the way travel bookings are done, and with Paytm Checkin, we are bringing a world-class, AI-first experience through a dedicated app designed to make travel planning simple, personal, and effortless,” said Vikash Jalan, chief executive officer (CEO), Paytm Travel.
Why is Paytm focusing on AI-led products and services?
The company’s push for AI integration in its travel offerings comes as it bets on emerging technologies to strengthen its topline. Paytm founder and CEO Vijay Shekhar Sharma recently told analysts that AI-led product innovation is expected to further drive revenue growth.
Paytm is also using AI to improve its soundbox and other devices that interact with merchants. The company is equipping these with agents powered by AI that can assist merchants with insights, analytics, and voice-based commands.
Will Paytm monetise its AI offerings?
The company may eventually introduce subscription-based pricing for its AI-led services. “AI is a revenue line item. It provides us with newer businesses, services, and phenomenally more options. We have been focusing on efficiency and cost up until this point. While there will be some optimisation, the impact on business growth will be material,” Sharma said.
