The company claims to have 2.5 million page views a month, 700 bloggers and 75,000 service providers listed across nine cities on its site.
Bengaluru: Mycity4kids, a parenting portal run by Just4Kids Services Pvt. Ltd, has raised $3 million from SIDBI Venture Capital Ltd and YourNest Angel Fund, the company said on Wednesday.
Mycity4kids has content that focuses on mothers and is also an event and resource discovery platform. The company claims to have 2.5 million page views a month, 700 bloggers and 75,000 service providers listed across nine cities on its site.
“Our expansion plans, in this phase, are geared towards becoming a daily-use product for every Mum. You will see several mobile-led initiatives in that direction, starting with the recent launch of the mycity4kids family organiser app,” said Vishal Gupta, chief executive officer, mycity4kids, in a statement.
The three-year-old firm makes its money through sponsored content, advertising and sale of tickets for kids’ events. The company said it made Rs.4 crore in revenue in 2014-15. The brand-sponsored blogging segment is the fastest growing and contributes to 45% of its revenue, said the company.
“The company has managed to achieve leadership status in this segment with limited resources and the team has demonstrated their belief through sheer persistence over the last three years. With the latest round of funding, they can build a financially viable model which we’re delighted to be a part of,” said Mahendra Lodha, vice-president, SIDBI Venture Capital.
Mycity4kids is one of the many such that has gained some traction recently. Bengaluru-based ZenParent, which focuses on curating content for parents, raised $500,000 last year. TheAsianParent, a similar site from Southeast Asia, also raised funds last year as part of its plan to enter the Indian market.