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BEAUTY

Every Product Our Beauty Editors Fell in Love With in February

March 1, 2020March 1, 2020 Loknath Das BEAUTY

February was nothing short of a whirlwind. From the Oscars closing out awards season, to the thrills of Fashion Week around the globe, this month definitely kept us on our toes. But, of course, we still found time to try […]

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Bus ads, Instagram and face apps: Less than 5% of beauty provides ‘cutting-edge’ consumer engagement

February 8, 2020February 8, 2020 Loknath Das BEAUTY

Next-day shipping and 10% discounts are no longer enough to build brand affinity in beauty and as consumer touchpoints balloon, cross-channel and consistent marketing is crucial, says an online marketing expert. Europe represents the largest […]

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Britain has failed the beauty test: in our cities and countryside, planners run amok

February 1, 2020February 1, 2020 Loknath Das BEAUTY

 ‘The most popular urban neighbourhoods are in tightly packed old parts of towns, such as Hebden Bridge in West Yorkshire.’ Photograph: Peter Jeffreys/Getty Images/iStockphoto Seldom does a philosopher get to rule. Now one does – […]

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Here’s A Night-Time Beauty Routine For Every Sun Sign For A Celestial Glow

January 31, 2020January 31, 2020 Loknath Das BEAUTY

You might think sun signs and beauty regimes have no connection, but that’s not true. Practicing certain daily skincare and self-care rituals before bed time, based on what the stars tell us, can vastly improve […]

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Secrets Of Scaling: How The Founder Of Beauty Brand Cocokind Is Doubling Down On Vulnerability

January 24, 2020January 24, 2020 Loknath Das BEAUTY

Whether you’ve spotted Cocokind’s clean and conscious products on the shelves of Target or Whole Foods, or while scrolling through Instagram (the brand has a highly engaged community of 140K followers), the skincare brand was […]

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Glossier founder Emily Weiss: ‘Beauty has very little to do with looks’

December 30, 2019December 30, 2019 Loknath Das BEAUTY

‘There are still a lot of micro-judgments passed on women, based on how they look’: Emily Weiss wears a blouse by The Row and earrings by Agmes. Styliing by Carolina Orrico. Photograph: Grant Cornett/The Observer […]

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The Biggest Beauty Trends of the Last Decade

December 14, 2019December 14, 2019 Loknath Das BEAUTY

If you don’t think much can change in the beauty space over the course of a decade, consider this: 10 years ago, the billion-dollar Kylie Cosmetics empire didn’t exist (Jenner was 12), blowdry salon Drybar had only […]

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Beauty: the best prep for the party season

December 11, 2019December 11, 2019 Loknath Das BEAUTY

TO INSTANTLY REFRESH Image Skincare Ormedic Lift Peel When you think of a peel, you might picture Samantha in Sex and the City with red, flaky skin falling off her face like layers of an […]

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Pretty hurts: are chemicals in beauty products making us ill?

December 6, 2019December 6, 2019 Loknath Das BEAUTY

Some shampoo contains coal tar, a known carcinogen. Photograph: Shioguchi/Getty Images Anyone who has ever glanced at a lotion or shampoo bottle has probably noticed a mystifying array of multi-syllabic chemicals. We assume they’re safe […]

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Beauty brands are seeking new customers on Bumble

December 4, 2019December 4, 2019 Loknath Das BEAUTY

In an effort to reach new customers where they are, beauty brands are looking at dating app Bumble. On Tuesday, Bumble debuted a reformatted version of its annual gift guide by offering mobile Bumble users a […]

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